Gainesville, GA

One of the most popular vehicle modifications in Georgia is custom wheels and tires. Custom wheels help you stand out from the crowd without spending a lot of money, and custom tires can help you fine tune your performance. Not that long ago, new cars came with just one or two tire and wheel options. Now manufacturers are offering more choices and over a third of new vehicle buyers choose custom wheels. That seems to have fueled public demand for custom wheels in all vehicle categories. The available styles, colors and finishes are endless. You’re sure to get the look you want – from sleek and stylish to tough and aggressive.

While custom wheels are largely a matter of taste, custom tires are a matter of function. That is not to say that there are not a lot of cool looking tires out there, it’s just that tires are vital to your safety, so there are some important practical considerations. Let’s look at it in terms of extremes. Think about the environment on a dry race track. High heat, high speed, high cornering forces, hard braking. Then think about a snowy, icy winter that is very cold and slippery. The rubber compound that could withstand the high temperatures and cornering forces on the race track would be very stiff and inflexible in winter conditions. And the rubber compound that provides cold weather flexibility and good bite into ice and snow would rapidly wear out on the race track and wouldn’t be stable at high speeds. Of course the tread design would be greatly different for maintaining traction on a dry race track than it would be for cutting through deep snow.

No one expects any one tire to handle these extremes. So, what we need to do is think about how we drive in Georgia and talk to a tire professional about options. There is a tire out there that will meet your driving needs. When you boil it down to the basics, a tire provides traction. The traction is for accelerating, cornering, and for stopping. Once you can identify the conditions you expect to drive in, you can find the tire that will deliver the traction you need.

Tire design and formulation has become very sophisticated. There are fewer compromises in wear, comfort, and performance. You can definitely find a tire that will deliver satisfaction over a range of driving conditions. Now if you live where a tire meeting the severe snow standard is advised, you’ll want to have a set of winter tires during those snowy, icy months.

Let’s go over tire and wheel size. Installing wheels and tires that are the same size as standard is easy. However, many people want to upsize these days and that can get a bit tricky. With the help of your Gainesville tire professional, you will be able to pick the right tire and wheel combination for the way you drive. For example, if you drive in Georgia off-road areas a lot, a low profile tire might not work because there is just not enough cushion for the bumps and rocks.

You’ll want some help to make sure your new tires and wheels fit without rubbing. Your Gainesville tire pro can also help you know if your engine management computer needs to be reprogrammed so that your speedometer is properly calibrated. A lot of people are tempted to order tires and wheels online but do not realize that some safety systems may be affected. For example, your rolling diameter needs to be within 3% of factory specifications in order for your anti-lock brakes to work properly. Traction and stability control systems can also be adversely affected.

It pays to get professional help when deciding on a wheel size. There has never been a better time to get custom wheels for the look you want. And your tire options are phenomenal. Whether you want a single purpose winter or summer performance tire – or something that can handle a wider range of conditions, you have a tire option for every price range.

Do you ever shop for shoes in one of our Gainesville area shoe stores?
When buying a running shoe, is quality important?
Does durability matter as long as the shoes look fabulous?
Would you rather have one pair of long lasting shoes or two pair of lower quality shoes at the same price?

Is the warranty important when buying tires?

When you choose new tires in Gainesville, what’s the most important factor for you?

Give us a call at Gainesville AutoCare at 770-535-8159 for tire recommendations.

You know, buying tires in Gainesville is a big deal. It’s a big ticket item so you know you’ll be spending a lot. You’re not only concerned about the price, but you want to know that it’ll be a long time before you need to buy new tires again.

And of course there’s the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job.

As a tire professional, I think it’s important that people understand the effect of price on a tire’s performance and durability. When I was a kid, my dad had a saying. He said, “Pay twice as much and buy half as many”.

Dad applied that to a lot of things. He thought that one high quality suit would last longer and look better than two cheap suits. The saying really seems to hold true when it comes to shoes and boots, too.

I buy high-quality work shoes because I spend a lot of time on my feet. They’re more comfortable, have important safety features like steel toes and non-slip soles – and they last at least twice as long as cheap shoes. I feel I get very good value for my money.

I apply the same thinking to tires. The major tire brands that you’re familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand.

Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain’s own brand. It’s important to know that most private label tires are built by the same Tier 1 brands that you are familiar with – so they are a quality product. You can ask your tire professional who makes their private brand.

The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can’t expect a Tier 3 tire to deliver the same performance and durability as the others.

So let’s say you need new tires. You’ve determined the features you need. So you have several options, including price options. Now, you’ve probably heard the term ‘it’s a 40 thousand mile tire’ or ‘it’s a 60 thousand mile tire’. Simply put, the manufacturer warrantees the tire for ‘X’ number of miles. If that’s important to you, look for the warranty.

What’s the difference in the tires with higher mileage warranties? It’s the rubber compounds and the amount of tread material. As you might expect, you’ll pay more for the longer-lasting tire.

Now the cheapest tires you can find won’t have a manufacturer’s mileage warranty or if it does, it’ll be relatively low. That brings us back to dad’s saying; if you buy the cheapest Tier 3 tire you can, you will likely go through two sets in the time it would take to wear out one set of good quality tires. And the good tires won’t cost twice as much, so you’ll end up paying more per mile driven with the cheap tires.

Hey, I realize that sometimes the budget will only allow for a Tier 3 tire. I make them available for my customers who need them because I would rather see them driving with safe, new tires than pushing their old tires beyond their safety limits. But I always counsel my customers to buy as much tire as they can afford, because it will be much less expensive in the long run.

Your tires are the only part of your vehicle that touch the road. You’re only as safe as your tires are well built.

Buy value – not price.

What type of technology do you use? Do you prefer an 8-track tape or an iPod? When it comes to winter tires, much of the public’s perception dates back to when 8-track was the best way to listen to the Bee Gees.

Twenty years ago, winter tires differed from highway tires only in their tread design. We called them snow tires back then and they had big, knobby lugs that were designed to give good traction in deep snow. They had the same rubber compound as regular tires and they weren’t very good on ice, packed snow or wet roads. They were not even very good on dry roads. They really helped in deep or loose snow, but they did a poor job the rest of the time. They were loud and rode hard. You couldn’t wait to get them off in the spring.

Then all-season tires started to come along. All-season tires are really a compromise between summer and winter performance. They have acceptable hot weather ride and tread life, and you can get through mild winter road conditions OK. But there are some really good reasons to consider winter tires.

Modern winter tires do a terrific job in a wide range of winter conditions. First of all, below 45 degrees Fahrenheit, regular tires become hard and inflexible. That means they don’t provide the road grip you need. Even if you don’t live somewhere with a lot of snow, but it still gets below 45 degrees in the winter, you will be safer with winter tires.

In addition, they are specifically designed to more effectively move snow and water. That’s the key to traction on ice, packed snow and wet roads. They use a micro-pore compound that allows the tire to bite into ice and snow. They also use wider grooves that run around the circumference of the tread to expel snow from the tire better. The lugs and grooves on winter tires have a special shape that throws the packed snow out of the tread as the tire turns. The tread is then open when it comes back in contact with the road and can provide good traction.

Winter tires also have a lot of sipes. Sipes are thin slits in the tread. The edge of the sipes grab ice and packed snow to provide tons of traction and to expel water and slush out of the tread. winter tires have a rounder casing to cut into the snow’s surface. The treads on regular summer tires can actually get packed with snow instead and become very slick. winter tires offer 25% to 50% more traction than all-season tires. And when it comes to stopping power, all-season tires take 42% longer to stop than winter tires. Sometimes that’s the difference between getting home safely and spending the night in a snow bank.

Now back when the 8-track was king, you just put snow tires on the drive wheels. That worked out OK because the rubber compound was essentially the same. Now, winter tires provide so much more traction than all-season or summer tires, that there’s a huge difference between the traction at the front and rear ends of the car if you only put winter tires on the drive wheels.

For example: if you take a corner on an icy road and the rear end starts to slide out, essentially the rear is trying to pass the front because it’s going faster. If you have high traction winter tires only on the front, they are going to be much more effective at transferring cornering grip and stopping power to the front wheels. This will actually cause the rear end to whip out even more.

That’s why tire manufactures instruct their dealers that they must install winter tires on the rear wheels as well whenever they put winter tires on the front end of any vehicle. It’s a major safety concern. It’s strongly recommended that winter tires be installed on all four wheels on rear wheel drive vehicles as well. The front tires do most of the steering and braking work – it only makes sense that you provide the front end with the best traction you can.

People often assume that if they have four-wheel drive or all-wheel drive they don’t need winter tires on all four wheels. Would you intentionally disconnect the four-wheel drive in poor road conditions? Of course you wouldn’t, but that’s essentially what you do if you only put winter tires on one end. It only makes sense to have the same level of traction and control at all four corners.

The province of Quebec in Canada has issued a law requiring all passenger vehicles, taxis and rental cars with Quebec license plates to install a full set of four winter tires between November 15th and April 1. It’s that important.

Many modern cars have traction control and anti-lock brakes so people may think that they don’t need winter tires. But you need traction to accelerate, steer and stop. The tires provide the traction so that the traction control and anti-lock brakes have something to work with.

Look for tires with the symbol of a mountain with a snowflake in it. This means the tire complies with the severe snow standard. All-season tires will have an M&S, for mud and snow, on the sidewall.

So when the temperatures drop below 45 degrees, be sure you have a set of four winter tires for maximum performance in snow, packed snow, ice, wet and dry roads. Your tire professional can help you find the right winter tire for your vehicle and driving needs.